Retention Marketing for eCommerce Brands That Drive Real Growth
Turn one-time buyers into loyal customers. At A23, we help eCommerce brands grow through email and SMS retention marketing systems. We increase repeat purchases, raise customer lifetime value, and deliver measurable revenue through lifecycle automation in Klaviyo and similar platforms.
Your Store Performance
Your Store Performance
Your Store Performance
Trusted by e-Commerce brands around the world
Why Customer Retention Marketing Matters for eCommerce Brands
Building growth on acquisition alone is unpredictable. A strong retention strategy creates stability across your customer base.
Building growth on acquisition alone is unpredictable. A strong retention strategy creates stability across your customer base.
Bringing in a new customer is expensive.
Keeping someone who already buys from you costs far less and has a clearer impact on profit.
Bringing in a new customer is expensive.
Keeping someone who already buys from you costs far less and has a clearer impact on profit.
Lower churn.
Steady retention work through email and SMS helps lower churn and makes the relationship with your brand feel more consistent.
Lower churn.
Steady retention work through email and SMS helps lower churn and makes the relationship with your brand feel more consistent.
Customers spend more.
eCommerce teams that build simple lifecycle flows often notice that customers stay longer and spend more over time.
Customers spend more.
eCommerce teams that build simple lifecycle flows often notice that customers stay longer and spend more over time.
Bring a customer back.
A short email or a quick SMS at the right moment can bring a customer back. It reminds them you are still there.
Bring a customer back.
A short email or a quick SMS at the right moment can bring a customer back. It reminds them you are still there.
Build a base.
When retention becomes part of the routine, the store builds a base of people who return on their own. You rely less on unpredictable channels and constant new acquisitions.
Build a base.
When retention becomes part of the routine, the store builds a base of people who return on their own. You rely less on unpredictable channels and constant new acquisitions.
Common Retention Challenges eCommerce Brands Face
Common Retention Challenges eCommerce Brands Face
Most eCommerce brands face similar barriers that directly impact customer retention:
Most eCommerce brands face similar barriers that directly impact customer retention:
One-time buyers who never return.
No structured customer retention strategy.
Limited email or SMS automation beyond the first purchase.
Lack of segmentation, personalization, and tailored retention tactics.
Weak customer re-engagement emails or winback systems.
Excessive dependence on acquisition strategies instead of balanced acquisition and retention.
One-time buyers who never return.
No structured customer retention strategy.
Limited email or SMS automation beyond the first purchase.
Lack of segmentation, personalization, and tailored retention tactics.
Weak customer re-engagement emails or winback systems.
Excessive dependence on acquisition strategies instead of balanced acquisition and retention.
One-time buyers who never return.
No structured customer retention strategy.
Limited email or SMS automation beyond the first purchase.
Lack of segmentation, personalization, and tailored retention tactics.
Weak customer re-engagement emails or winback systems.
Excessive dependence on acquisition strategies instead of balanced acquisition and retention.
Effective retention marketing solves these issues
with lifecycle communication that turns your email list and SMS subscribers into long-term revenue assets.
Our Retention Email Marketing Framework
Our Retention Email Marketing Framework
Our approach is simple — every retention system we build follows three data-driven stages designed for sustainable ecommerce retention marketing.
Our approach is simple — every retention system we build follows three data-driven stages designed for sustainable ecommerce retention marketing.
01
Analyze & Segment
We begin by auditing your eCommerce and Klaviyo customer data to understand your customer base in detail. This step helps us identify customer churn risk early and surface the strongest retention opportunities across your lifecycle. With this clarity, we tailor your retention strategies to focus on customer segments with the highest potential.
Analyze & Segment
We begin by auditing your eCommerce and Klaviyo customer data to understand your customer base in detail. This step helps us identify customer churn risk early and surface the strongest retention opportunities across your lifecycle. With this clarity, we tailor your retention strategies to focus on customer segments with the highest potential.
Automate & Engage
At this stage, we set up simple retention flows that speak to your existing customers. The focus is on clear email sequences, re-engagement messages, winback emails, and steady touchpoints through email and SMS. Each step aims to keep customers active, lower churn, and encourage another purchase. Nothing complicated, just practical communication that supports long-term loyalty.
Automate & Engage
At this stage, we set up simple retention flows that speak to your existing customers. The focus is on clear email sequences, re-engagement messages, winback emails, and steady touchpoints through email and SMS. Each step aims to keep customers active, lower churn, and encourage another purchase. Nothing complicated, just practical communication that supports long-term loyalty.
02
03
Optimize & Scale
After the flows are running, we keep adjusting them. Some segments need tighter filters, others need lighter ones. We test small ideas, try new retention angles, and look for steady lifts in repeat orders and customer value. The changes may seem minor, but they add up over time and help the store grow in a stable way.
Optimize & Scale
After the flows are running, we keep adjusting them. Some segments need tighter filters, others need lighter ones. We test small ideas, try new retention angles, and look for steady lifts in repeat orders and customer value. The changes may seem minor, but they add up over time and help the store grow in a stable way.
The Measurable Impact of Our Retention Marketing Work
The Measurable Impact of Our Retention Marketing Work
Our retention marketing services focus on results that matter. Brands that commit to steady customer retention efforts tend to build stronger loyalty over time. They see clearer signs of satisfaction and a repeat customer rate that grows at a steady pace.
Our retention marketing services focus on results that matter. Brands that commit to steady customer retention efforts tend to build stronger loyalty over time. They see clearer signs of satisfaction and a repeat customer rate that grows at a steady pace.
47×
ROI on retention campaigns
47×
ROI on retention campaigns
$100M+
in tracked lifecycle revenue
$100M+
in tracked lifecycle revenue
35+
eCommerce brands supported
35+
eCommerce brands supported
A23 rebuilt our retention marketing strategy from the ground up. Our churn rate dropped, and our loyal customer base grew faster than expected.
Pieter
WANDER+
A23 rebuilt our retention marketing strategy from the ground up. Our churn rate dropped, and our loyal customer base grew faster than expected.
Pieter
WANDER+
A23 rebuilt our retention marketing strategy from the ground up. Our churn rate dropped, and our loyal customer base grew faster than expected.
Pieter
WANDER+
The team helped us turn one-time buyers into consistent repeat customers with structured automation that aligned with our brand.
Tim
Belfans
The team helped us turn one-time buyers into consistent repeat customers with structured automation that aligned with our brand.
Tim
Belfans
The team helped us turn one-time buyers into consistent repeat customers with structured automation that aligned with our brand.
Tim
Belfans
Email campaigns finally deliver predictable revenue for our Shopify store. The retention results speak for themselves.
Daniel
Hugterra
Email campaigns finally deliver predictable revenue for our Shopify store. The retention results speak for themselves.
Daniel
Hugterra
Email campaigns finally deliver predictable revenue for our Shopify store. The retention results speak for themselves.
Daniel
Hugterra
FAQ
What is customer retention marketing?
Customer retention marketing focuses on keeping existing customers engaged through targeted email and SMS communication, personalization, and lifecycle retention strategies that increase customer lifetime value.
How does retention email marketing help eCommerce brands?
It sends the right message at the right moment. This builds stronger customer relationships, boosts loyalty, and increases customer engagement across your product or service line.
How long does it take to see results?
Most eCommerce brands see improvements in retention rate, repeat purchases, and customer satisfaction within sixty to ninety days of consistent retention efforts.
What makes A23's retention automation different?
We use your real customer data inside Klaviyo to build retention marketing automation tailored to customer intent and behavior. We do not do cold email, lead generation, or paid ads — only lifecycle communication that helps you retain customers.
How does retention marketing reduce churn?
It keeps customers connected. Short messages, simple emails, a reminder at the right moment. These small touches make the brand feel familiar and reduce the chance that people drift away. When communication stays steady, customers tend to return.
FAQ
What is customer retention marketing?
Customer retention marketing focuses on keeping existing customers engaged through targeted email and SMS communication, personalization, and lifecycle retention strategies that increase customer lifetime value.
How does retention email marketing help eCommerce brands?
It sends the right message at the right moment. This builds stronger customer relationships, boosts loyalty, and increases customer engagement across your product or service line.
How long does it take to see results?
Most eCommerce brands see improvements in retention rate, repeat purchases, and customer satisfaction within sixty to ninety days of consistent retention efforts.
What makes A23's retention automation different?
We use your real customer data inside Klaviyo to build retention marketing automation tailored to customer intent and behavior. We do not do cold email, lead generation, or paid ads — only lifecycle communication that helps you retain customers.
How does retention marketing reduce churn?
It keeps customers connected. Short messages, simple emails, a reminder at the right moment. These small touches make the brand feel familiar and reduce the chance that people drift away. When communication stays steady, customers tend to return.
FAQ
What is customer retention marketing?
Customer retention marketing focuses on keeping existing customers engaged through targeted email and SMS communication, personalization, and lifecycle retention strategies that increase customer lifetime value.
How does retention email marketing help eCommerce brands?
It sends the right message at the right moment. This builds stronger customer relationships, boosts loyalty, and increases customer engagement across your product or service line.
How long does it take to see results?
Most eCommerce brands see improvements in retention rate, repeat purchases, and customer satisfaction within sixty to ninety days of consistent retention efforts.
What makes A23's retention automation different?
We use your real customer data inside Klaviyo to build retention marketing automation tailored to customer intent and behavior. We do not do cold email, lead generation, or paid ads — only lifecycle communication that helps you retain customers.
How does retention marketing reduce churn?
It keeps customers connected. Short messages, simple emails, a reminder at the right moment. These small touches make the brand feel familiar and reduce the chance that people drift away. When communication stays steady, customers tend to return.
Ready to Boost Your Customer Retention?
Retention helps an eCommerce brand grow without relying on constant new acquisitions. It focuses on people who already trust the store. Our email and SMS work supports loyalty and helps raise customer value over time. The approach is steady and built to last, even if the steps look small at first.
Retention helps an eCommerce brand grow without relying on constant new acquisitions. It focuses on people who already trust the store. Our email and SMS work supports loyalty and helps raise customer value over time. The approach is steady and built to last, even if the steps look small at first.
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Your List is Your Business.
Meta and Google are trademarks of their respective owners. This content is not affiliated with or endorsed by them.
2026
All Right Reserved by Agency23
Your List is Your Business.
Meta and Google are trademarks of their respective owners. This content is not affiliated with or endorsed by them.
2026
All Right Reserved by Agency23
Your List is Your Business.
Meta and Google are trademarks of their respective owners. This content is not affiliated with or endorsed by them.
2026
All Right Reserved by Agency23